Legal
Privacy Policy
Last updated: July 29, 2026
1. Information We Collect
We collect information you provide directly to us, such as when you create an account, make a purchase, or contact us for support. This includes your name, email address, shipping address, payment information, and body measurements used for our AI fitting room.
2. How We Use Your Information
We use the information we collect to process transactions, send order confirmations and shipping updates, provide customer support, personalise your shopping experience, improve our AI recommendations, and send promotional communications (with your consent).
3. AI Fitting Room Data
Photos you upload to our AI Virtual Fitting Room are processed to generate try-on images. Your photos are not stored permanently without your explicit consent, are never shared with third parties, and are processed using industry-standard encryption.
4. Information Sharing
We do not sell your personal information. We may share information with service providers who assist in our operations (payment processors, delivery companies), when required by law, or with your consent.
5. Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction.
6. Your Rights
You have the right to access, correct, or delete your personal information. You may also opt out of marketing communications at any time. Contact us at privacy@Bland.com to exercise these rights.
7. Cookies
We use cookies and similar technologies to enhance your experience. See our Cookie Policy for details.
8. Contact Us
If you have questions about this Privacy Policy, contact us at privacy@Bland.com or write to Bland:iDentity Fashion, Privacy Team.